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Top 4 Startup Advertising Tactics

Do you own or manage a new Startup and need to acquire new users? Consider these startup advertising tactics as you venture down the road to growth.

1. Generate brand awareness.

Delivering your startup's value proposition starts with your brand identity. Your brand is MORE than your product and logo. It's what you represent as company, how you solve your end user's problems, and how you're innovating and disrupting an industry. Hubspot explains it best: "A brand identity is made up of what your brand says, what your values are, how you communicate your product, and what you want people to feel when they interact with your company. Essentially, your brand identity is the personality of your business and a promise to your customers".

But what's a brand if no one is ever exposed to it? This is where Brand awareness advertising channels come into play. Now that you have your target audience defined and your Brand's identity developed, you can start delivering your message. Advertising channels like Programmatic Display and Native can deliver your brand's message to your target audience while they're browsing on their favorite websites or reading their favorite blogs and visiting news outlets. Keep in mind that you're less likely to acquire new users at this advertising stage, because not everyone you reach is needing your product at this time. The reason for brand awareness is to create brand resonance, so that when they are in-market they're familiar with your brand and trust that it will fulfill their needs.

2. Keep your social media accounts active and current.

Today, social media plays a huge role in creating trust from a user. Seeing active posts and engagement from your startup across Facebook, Instagram, Twitter and Tiktok helps a user understand your company, what you represent and how others view and perceive your brand.

Start by sharing what you're up to and how you're solving problems in the industry. If your startup has a breakthrough product or application, you'll be sure to gain a following. Even just a few hundred likes and followers can get you off the ground to being perceived as a credible, trustworthy brand. Furthermore, followers can be gained exponentially when you start promoting posts and start reaching a new audience beyond your existing reach.

Tip: To expedite the social sharing process across multiple platforms, try a software like Hootsuite to automatically share your post across multiple social media sites.

3. Capture users when they're searching for your products and services on search engines like Google and Bing.

Search engine marketing consists of two different facets. The first being paid search, and the second being search engine optimization. We'll cover each here:

Paid search is where you bid on keywords and show ads in search results to users who are searching for the product or services you offer. You pay only when someone clicks on your ad. The main objective for paid search advertising is to acquire new customers, because at this stage users are searching for solutions, and if your product or service solves their problem then they're more likely to convert as a new customer.

Search engine optimization (SEO) is where you optimize your website to be search engine "friendly". Meaning, search engines like Google and Bing will crawl millions of websites within seconds to find relevant information that matches a user's search query. If the content on your website follows SEO Best practices, then your startup's website has a better chance of showing on the first page of a search engine's organic results. Clicks to your website from organic listings are free, but a lot of time and energy can be spent optimizing your startup's website for search engines.

4. Advertise your startup with video ads.

According to a recent statistic, on average people spend 100 minutes a day watching videos online. Whether it be on video platforms like YouTube or social media platforms like Instagram and TikTok. Your startup can capture the attention of your target audience when they're most engaged, watching videos.

In addition, video ads give you more control over delivery. For example, when advertising on YouTube, you can choose whether users have to watch your startup's full video ad or can skip your ad after 5 seconds. The skip format is a more affordable option, but it still gives you the opportunity to deliver your startup's message before a user skips the ad.

Video ads are an effective way to capture new users for your startup. They perform better than your typical display banner ads because you're more likely to capture the user's attention when they're most engaged online.

Choosing the right mix of advertising tactics for your startup can be challenging, but the above 4 options are proven to be effective at getting your startup off the ground. Happy bootstrapping!



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